QSR’s Intelligent Investments

The major portion of the typical QSR’s revenue today is generated in the drive-thru lane. But despite this indisputable fact, QSR management is devoting the lion’s share of upgrading and investment in the dining room. Why? Perhaps it’s the same reason that all of us, QSR management or not, spend more money on our home’s interior than we do on our lawns and driveways. It makes sense at home, but it’s counterproductive if we’re running a quick-service restaurant.

Customers want to come to our establishments to eat, not to wait in line. So, yes, speed is important, but it’s not the only thing. Surprisingly, it isn’t even the main thing. What your customers want, more than anything else, is for their orders to be heard and understood, and to get exactly what they order. That, more than anything else, will make a first-timer into a regular, and to keep your regulars coming back for more.

Nothing does a better job of making your customers heard and understood than solid communication based on a top-of-the-line drive-thru headset system. It’s been reported that headset systems based on modern echo-cancelling and noise-reduction technology can reduce miscommunication by almost 50%. This will also have a secondary result of improving speed and throughput

Nothing does a better job of making your customers heard and understood than solid communication based on a top-of-the-line drive-thru headset system. It’s been reported that headset systems based on modern echo-cancelling and noise-reduction technology can reduce miscommunication by almost 50%. This will also have a secondary result of improving speed and throughput