Picture a daunted proposal evaluator who has yours and a pile of other proposals to read. The main task for your win themes is to make an evaluator remember why they liked your proposal. What are the three things they may recall about your proposal at the end of a grueling evaluation period?
Picture a daunted proposal evaluator who has yours and a pile of other proposals to read. Visualize hundreds of pages of boring technical text with sparse graphics, until lines turn into ants running through a page. What will this evaluator remember about your proposal by the time he or she reads the next proposal, and the next?
Enter the greatest (and the most misunderstood and misused) invention of proposal persuasion: your win themes. The main task for your win themes is to make an evaluator remember why they liked your proposal. What are the three things they may recall about your proposal at the end of a grueling evaluation period?
Here are some rules of thumb for win theme placement in your proposals:
Unfortunately, a great many companies approach win theme development incorrectly, and fail to realize the full potential of a win theme. Here are some of the common pitfalls:
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