Learn how buying decisions and being part of something bigger go hand in hand to build your business.
Truth #1: Every buying decision begins with a connection. If you want to increase your income, build connections with your customers.
Truth #2: People want to be part of something bigger than themselves. We all want to contribute somehow, and most of us what to do so in a way that makes the world a better place.
The happy place where those two truths meet is where you’re able to connect with your customers around something bigger. Businesses that are built around impact, around making a positive difference in the world, do 12-14 times better financially.
So how do you find that happy place?
Share your impact intention for your business. What impact do you want to have with your business? I define impact like this: impact is where your amazing self meets the world and makes it a better place for all of us. What impact do you intend with your business? Let your customers know about it, so they can connect not just with you, the amazing person, but also with your desired impact.
Share it on your website, in social media and other marketing, in conversations with prospects and customers. Give them a chance to know your business.
This isn’t just a commercial decision. Your customers may want to help you have that impact, in ways you could never have thought of.
How do you build customer engagement? Share your impact.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
