Simple Methods for a Successful Direct Mail Postcard Marketing Campaign

What is Direct Mail Marketing?

When you went through your mail yesterday, there was a postcard from a business in your area. It captured your attention because of its noticeable graphic. This shows that this business is using direct mail marketing. It is where a postcard is sent explaining their businesses and services to future customers.

Why use Direct Mail Postcard Marketing?

The Direct Mail Postcard Printing method of advertising gives opportunity to a business to post out postcards that are exciting and creative. Their aim is to gain future customer who will benefit from buying from them. It is a different method of approach and a good way to capture the individual’s attention.

However, this method of approach only works if you have organized a campaign well.

The List

Effective postcard marketing provides opportunity for new customers. Do this by designing a particular audience who suits the needs of what you are advertising.

It will reach the post box of future customers who might already have a need for your products.

Repetition

• For your postcard marketing to be successful, it is wise to keep it going for twelve months or more.
   
• This way you will have a constant presence in the customer’s post box.
   
• (If you want someone to remember you, it can take up to seven impressions)
  
• Most of the time, your first lot of postcards will be thrown out. However, keep persisting with your mail outs. Eventually you will be noticed and a product will be purchased.
   

Creativity

• This method of advertising gives you opportunity to be creative. 
• Always use images that will capture attention. 
• Introduce what you have to offer in a simple manner. 
• Have follow up action explaining what the customer ought to do next and why.
   

Track Return on Investment

• It is very simple to keep track of your campaign. All you need to do is: 
• Include a tracking number in the corner of every postcard and ask for the number when transaction is made. 
• Once a certain amount of mail has been posted, calculate your return and be confident that you’re what got your responses. 
• On the other hand, the use of media is usually not direct. This is because they never receive a direct response from customers. 
• Always take note of your mail outs so that you are aware of what works and what needs a new approach. 

Direct Mail Postcard Printing campaign is a very cheap advertising method to get your message out there. Postcards cheap come with attractive graphics, and a message that is personal. You will soon discover you have more customers.