In this article, Mr. Elrod has made designing a marketing minisite very easy. He has broken down the process into a step by step easy to follow formula. Internet marketers should read and follow this process.
The word "minisite" can refer to many distinct things. Some people call little niche article sites minisites,
but that isn't the broad function of the word. In Internet marketing, the word "minisite" is generally used to refer to incredibly tiny websites that are set up to promote an item - usually an eBook or other digital download.
Most minisites are just 1-5 pages. Several of them are simply a solitary sales pitch page, added to maybe a thank you page for after the shopper orders. Some have a contact page, a terms of service page, a frequently asked questions page, or other common pages.
For the reason of this tutorial, we'll just go to work on producing a lone page minisite, and we'll cover just the design - not the sales copy. Nearly all minisites comprise numerous important parts. They customarily contain a header and footer, although some include just a header, or might include neither.
They also have a sales letter of some sort, which is used to promote the item. Finally, they have an order button that is clicked when a buyer desires to buy the product. A number of minisites also contain an eCover, which is a computer-generated picture that copies what the item would appear like if it was a real product.
For instance, if the merchandise is an eBook, the eCover may seem like a hardcover or paperback book cover (occasionally a spiral notebook, too). If the item is a membership site, the eCover may be a membership card. Software products commonly contain a 3D software box as their eCover.
The first move in creating a minisite ought to be making your eCover, if you expect to utilize one. Most folks produce their eCovers by way of Photoshop, because nearly all eCover action scripts only work with Photoshop. If you don't have Photoshop, you could have to to construct it from scratch, or have it completed for you by a professional graphic designer.
As soon as you have your cover drawing, you'll want to create a header. Although a number of marketers don't utilize headers, a good number do. A well-planned header can attract interest to your headline, plus it can make your site seem more professional.
The header should contain your product's name along with a tag line - like a single-sentence blurb that tells what your site is about. It must additionally include a picture that's related to your niche, also it may as well have a little version of your ecover - all joined into a theme designed for your demographic.
Let's say you're creating a minisite to promote your dog-training eBook. Your header would potentially include a photograph of a woman pointing at a dog, with the dog sitting down. Next the wording on the header may say something resembling the following: Dog Training 101: The Best Guide to Training Your Puppy or Adult Dog!
Don't make your header too large. If the header is too big visitors can't see the headline without scrolling, it's excessively large! It ought to draw interest to the headline, not hide it. Headers are in general between 700 and 800 pixels wide and 100-200 pixels in height.
The footer is frequently the equal width, although roughly half the height of the header. It could merely have the product name or logo, but may also contain an picture or copyright sign. Lastly, you require an order button that draws a bunch of attention. Your button might include your eCover, along with a brightly colored button and a call-to-action, such as "Click Now for Immediate Access!"
If you retain the money to invest, you might think about ordering a minisite package from a expert designer. For more or less $300, you'll get the header, footer, eCovers, and occasionally additional banners that you can use for off-site promotions.
