Social Media Planning for Web Store

ECommerce has given an additional platform for consumers to search products, access product information, read product reviews and recommendations, compare prices, get best deals and finally make purchases. Howbeit, eCommerce is a technology designed, developed and implemented to ease the purchasing process.
However, since the products are going to be utilized by the customers, from here the social media comes into the whole picture. This platform gives consumers a medium to interact with others, share their views about various things, make social circle and recommend about specific things.  Lately, webmasters are using this social media channel to offer an additional space to consumers for making well-informed decisions about their purchases. Online marketers are keeping a tab to get deeper insights on the social media activities of their consumers. They are stepping further by searching ways to utilize the social media data and highlight those items or services that are most recommended/reviewed. 
Following points will help in growing online community & increasing the traffic to the web store:
Content Posting: Posting content on a regular basis helps online retail shopping cart owners to engage customers for a longer duration. Online customers’ response differently to different types of content postings like textual or image or any video. Additionally, the frequency of the postings also helps in checking the engagement levels with the web store.
Integrating social media buttons: A consistent postings on the social media channel likely results in getting more likes. The best way to increase the number of likes is integrating social media buttons in your web store. This not only serves as an additional platform, but also offers various information regarding the items or services, their reviews and first hand user experience of the products/ services.
Best price deals on social media: Offering the best price deal or deal of the week or an exclusive offer on social media sites drives more traffic to the eCommerce shopping cart. These are the very basic call to action contents. Twitter gives the functionality to display information about pre-sales or any preferred customers’ specials. Facebook gives the flexibility to run contests and any campaigns.
Sift negative feedbacks: Feedbacks are a very strong medium and if used properly, it offers the chance to enhance the overall productivity by streamlining the different processes. Webmasters need to be agile to sift-out the negative feedbacks. Feedbacks with negative impressions possess a ripple effect which discourages the social media community to opt for particular item or services.