It’s worth getting nervous about impact vampires, because they draw valuable resources out of your business, and prevent you from having impact.
Impact vampires - sounds a little ghoulish, right?
It’s worth getting a little nervous about impact vampires, because they can draw valuable energy and resources out of your business, and prevent you from having the impact that you could have.
An impact vampire is anyone who interferes with the impact you have with your business. I’m talking about the negative naysayer on your team, the one for whom there are no solutions, only problems. The mentor who doesn’t believe in your impact intentions enough to guide you in that direction. The investor who only wants to reap profits, and step over impact.
The effects of these impact vampires are often insidious. You may not notice the danger at first, but the effects accumulate. You’ll spend your precious energy undoing the damage.
How do you stop an impact vampire?
First, screen for them. When you’re hiring for your team, considering a mentor, or in negotiations with an investor, find out who they are. Ask them about their relationship with your impact intentions.
Second, have the courage to choose team members, investors, suppliers, on the basis of impact. Don’t align yourself with those who aren’t willing to help you have the impact you want to have.
Third, remove those who have snuck in under your screen. You don’t need any poisonous influences in your company.
Having impact isn’t something you do alone. You need others to help you. Choose the right people, ones who aren’t impact vampires, and you’ll have far more impact.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
