Nowadays business is very stressful and competitive. Everyday new competitors are showing up to grab their own piece of the market. Whether you are on the business long enough or you want to start a new business.
Nowadays business is very stressful and competitive.
Everyday new competitors are showing up to grab their own piece of the market.
Whether you are on the business long enough or you want to start a new business.
You have to think and recalculate all the strategies you got.
You need strategies to make market buy from you and not your competitors. I have one ultimate strategy just for that.
The strategy is called differentiation. Let me give you an example; if you sell mineral water in a bottle, how do you win the competition with differentiation?
There are many ways to be different, the easiest one is by the price. But low price produce less profit, but with a little bit creativity we can use other aspects other than price to be different.
You can use different shape of packaging, different size of the packaging, different source of the water,
different process of the walter filtration and more.
You need to do your homework on this one. Learn your product and explore all the aspects of it.
One thing you have to remember is that you have to tell your difference to the market. Let the market know that you are different. Let them aware that you are different.
And you also need to prove that difference, example: if you said you only use only natural
resources to create your product, you have to really use only natural resources.
Do not lie to the market, do not try to outsmart the market with lies.
Honesty is the best strategy to win the market.
What we can learn is this; a difference in a common type products attracts the market, what makes you different from the others?
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