The 5 P’s of Delivery Service Excellence

A delivery service company lives by how well it accomplishes every single job it takes on. As they say, you are only as good as your last performance—and this could not be more applicable to this specific industry. So how do you ensure that every customer is satisfied and happy? The following are the so-called ‘5 P’s’—ensure that these components are met, and the rest will fall into place.

Process

Process may seem a complex word, especially in the context of the operations of a typical delivery service company. The truth, however, could not be simpler: do your deliveries courteously, on time or earlier as much as possible, and with an extra bit of charm. Rinse and repeat, until every extra mile walked or effort spent becomes an integral part of how you do your business.

Product

A company that engages in moving cargo can provide services that are carefully planned to target specific customers. However, no matter what services the company decides to offer, each service is considered a ‘product’, and therefore should embody the company’s highest ideals of quality, efficiency and value.

Pricing

In a highly competitive business environment, such as that in which a delivery service operates, setting the price of services can be similar to a tightrope act: one small mistake could drive away customers or bring the company down with poor profits. There is, therefore, a fine balance between what works and what doesn’t as far as pricing is concerned.

Presentation

Presentation is an intrinsic part of the company’s marketing efforts, and it does not have a distinct beginning or end—presentation is always ‘turned on’ as long as the company exists. But what is it, really? Simple: it’s how the company carries and projects itself. It is its public image, and a company may only consider that it has succeeded in taking care of this important aspect if what they want to project as their image meets how customers perceive them.

People

A delivery service company is only as good as its people. You can keep on harping about how great the company is and how well it stands by its culture, but then a close look at the people that make it up may reveal flaws. In order for an organization to successfully achieve its set goals, it must carefully choose the people who join it. Moreover, the organization must also spend extra effort in making sure the people already in its stable are trained well and understand the company’s values and goals down to the last detail.