The ABCs of Billboard Advertising Metrics

Advertising is also a science that is measured through billboard advertising metrics, among other things. There is no use coming up with the best product in a certain industry if people do not know about it. Other than word of mouth, advertising is the most powerful way of letting people know that your product is there, that it exists, and that they should have it.Billboard advertising metrics are nothing more than checklists for businesses who wish to advertise. They use this to see if a projected advertisement is likely to bring a desired return of investment. The rent alone for the billboard spaces is sky high; and these rates for billboard spaces vary so much from one place to another. The size also matters and the length of time it will be placed there will be crucial to the pricing and result of the advertisement.The number one thing to be considered among the billboard advertising metrics is location. Obviously, no one would put a large billboard on a road that leads to nowhere. The desired location is a place people frequently pass by. Among these places are underground train stations where people wait for the next car. Other ideal places are spots within the city that have heavy traffic. It is not wise to place billboards in cramped places wherein billboards are already overcrowded. People are not going to look at it because cramped billboards are more of an eyesore.The other metric worth mentioning is design. The billboard should embody the product design and the product spirit. Sometimes, very simple designs are the most effective ones. Minimalist art is usually applied to products of artistic orientation. One example regarding this is the usage of collage as an artistic form of advertisement. Pictures are used—thousands of them—to come up with an image that is short of being three-dimensional.It is also advisable to use models who can make the product shine. In most scenarios, the most popular television stars are used to endorse fashion products. In a time when actors and actresses are revered as gods, it is just apt to use them to promote one’s product. However, products that fall into the electronic category simply place a picture of the gadget being advertised.The third thing one should consider is the target market. There is no sense coming up with the greatest billboard in the greatest location or spot in the city if the spot is not a place where the target market thrives. Let us say that a company’s product is something that targets teenagers. The signage or billboard will be of no value if it is placed in an area frequented by adults.In general, advertisers should pay attention to what they want to achieve; a billboard advertising is costly in itself and it is not a good move if the advertisement goes to the wrong place. There will be little or no return of investment at all. Advertising through billboard panes needs a substantial amount of financial investment, too, and for this reason, billboard advertising metrics need to be addressed.