Surfing has a long and colorful history. From spiritual practices of the ancient Polynesians, to the extreme and exhilarating sport in the modern-day
It seems like surfing has checked all the marks to be called an activity that is considered a timeless classic.
Even today, surfing still remains relevant, all thanks to the companies that pioneered the modern-day surfing scene way back in the late 1960s onwards. Today some of those OG brands are still operating and innovating, making the surfing scene much more exciting each year.
These brands that define surfing today needs to get a highlight in a paragraph or two to briefly showcase their origins, their mission, their passion, their innovations, and their continued dedication to improve surfing for all the surfers around the world. Here are the top 5 surf brands in the world.
Hurley
In the recent years, Hurley has become a force to be reckoned with in the surfing industry. They are sponsors of some of the world’s biggest surfers such as Filipe Toledo, Kai Lenny, Carissa Moore, and Koa Smith. These athletes dominate the world’s championships. Hurley was started by Bob Hurly in Costa Mesa, California in 1979, and was originally known for their surfboards. They only starting selling clothing and surf apparel in 1999.
Rip Curl
Created by Doug Warbrick and Brian Singer in 1969 at Torquay, Victoria, Australia, this brand has become an internationally recognized surfing brand. They sell surf products including board shorts, wetsuits, swimwear, and other surf gears and apparel. Also sponsoring some of the world’s best surfers, this brand isn’t looking to stop its momentum anytime soon.
Billabong
One of the most respected brands in surfing is Billabong. This company started in 1973 in Australia’s Gold Coast. The company got its roots from selling durable board shorts, expanding and exporting to other countries in the later years. Now, Billabong is a proud owner of other surfing brands and still keeps on pumping out high-quality products to surfers all around the world. Men aren’t the only targets of Billabong products. There are Billabong women’s products too, fit for the growing population of female surfers in the world.
O’Neill
Setting its goals in pushing the limits of surf and innovation, O’Neill has secured itself a spot in the top ten brands in the world. They can be credited with the latest innovations in surfing gear like the neoprene wetsuit, rash guard, board leash, and stitch-less board shorts. It’s one of the original American surf brands, but also has its eyes set producing snow and lifestyle apparel.
Volcom
A skate, snow, surf, and lifestyle brand, Volcom started in 1991. Although they are relatively newer in the industry compared to the other surf brands on this list, they aren’t to be treated lightly. Volcom wants to stay true to its uniqueness and brand credibility, hence they refuse to get bought by other companies. They want to prove their success with their own two feet. And they are absolutely doing it. With high-quality women products able to go on par with billabong women’s wear, they are enjoying a success well-earned.
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