The Adidas Shanghai Brand Center Arises on Huanhai Road

Adidas recently opened its flagship store - the Adidas Shanghai Brand Center - in Shanghai, which symbolized another milestone in sports goods market in China.
the Adidas Shanghai Brand Center makes China the first country all over the world to meanwhile be home to two Adidas brand centers. Another one is in Beijing which opened three years ago. Then customers can buy all kinds of Adidas products in the flagship store.
Covering an area of 2800 square meters, the Adidas Shanghai Brand Center is located in Shanghai shopping commercial center. The building external are embellished as 20 meters high multimedia curtain wall and as high as five floors of Three Stripes Logo. And internal display and sale all Adidas brand products, which consists of Performance, Originals, NEO, Porsche Design Sport, Y-3, and SLVR.
The Adidas Shanghai Brand Center has chosen to be in Shanghai core business area. It is the Adidas important action to achieve The 2015 Adidas Road. Our goal is to realize brilliant breakthrough in each Adidas key market, set up Adidas dominant market position. As the Chinese name Rubik's Cube indicates, the internal design is flexible and changeable. It is not just a market, but a place can bring you intense emotion with joy. The continuously varied themes and renewed goods will also let customers hang chow. Said Gao Jiali, managing director of Adidas Group in Greater China Area.
The Adidas Shanghai Brand Center provides the absolute home court for all sports fans and Adidas loyal fans. Entering the building, you can see a piece of 30 square meters area to promote Adidas' themes, hold the brand promotion activities and show selections of products. The area also will be used to interact activities with athletes, sports stars and designers. Here, customers can make use of home court to feel the Adidas goods' design and technology immediately.
As part of opening ceremony, Adidas Rubik's Cube sales a series of products in advance, such as basketball series of Rose 2.5 signature shoe, all-star series of adipower howard2 and d rose 2.5. Women who love sports can find new spring or summer series of products Adidas by Stella McCartney 2012. Moreover, city hipsters and basketball shoe lovers would be intoxicated by the sale of Jeremy Scott 2012 spring or summer new goods and Adidas NEO fresh style series.
The Adidas Shanghai Brand Center also provides special interactive experience for customers, one of the eye-catching thing is miCoach core technology section, which allows customers to custom his or her own training plan integrating fashion element. Rubik's Cube is the unique one in cities, which provides customers with miadidas and mioriginals to customize individual products. The products can pander to sportsmen's personality and performance. The ironing and printing area is intended for customers to design personal jersey with name and number. In addition, all coming consumers will be treated with concierge service, VIP consumers will also be treated with personal shopping help and VIP room. Another light is that the center displays the football superstars Lionel Andrés Messi, Franz Beckenbauer and DingJi Dan's footprints and tennis big stars Stefanie Maria Graf, Caroline Wozniacki's handprints}.