Sports Shoes Love Fashionable Elements

The creative director is known as black magician. It is him to enable the traditional sporting brand, Adidas, to leap on the Fashion magazine and from then on sporting clothes began to appear on the solemn occasions. The brand designing director from Adidas head quarters joined hands with the creative director to produce a new special design for Y-3 series in this season and the ideas was influenced by the dancing trendy. From the disco in New York to the elegant tango in Argentina, owing to its special conceptions Y-3 made a new illustration for clothes, shoes and accessories. Based on the mutual reliance between Yohji Yamamoto and Adidas, the new brand Y-3 came into being in 2002 which absorbed traits of both sides. Totally different two brands put a new sporting and fashionable brand clothes to the market based on different ideas towards fashion and views, and skills on craft. The basic requirements towards visual sense of both sides being accordant and very intimate close cooperative relations enabled this idea to come true. On the part of the cooperative relation of two companies, Adidas for Yohji Yamamoto was an entire item construe to develop. Because of Adidas sports style designed by Yohji Yamamoto, the firm position of Y-3 series produced. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. In terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company. Both Yohji Yamamoto head office in Tokyo and Adidas head quarters have set up Y-3 design studio, and design staff of both sides cooperated closely and decided the final design scheme out of numeral communications. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. The birth of Y-3 proved that sporting elements can also present on the fashion stage.
There are three main series in Adidas. They are performance series, originals and sporting fashionable style. Usually people confused that why there are several logos of Adidas. It is unlike the Nike which almost all the products are printed by swoosh. It is necessary to make distinguish among several Adidas logo types.
On the part of Adidas brand, generally speaking, it has three main brands which are Adidas Original, Adidas Style and Adidas Performance respectively. And the public are familiar with the Adidas Performance. Accordingly the Adidas logo is not merely one but three. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.
There is a special meaning in the three Adidas logos respectively. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.