In today’s competitive retail environment it is critical for every retailer to do everything possible to create the perfect shopping environment for prospective shoppers. This is especially true for those who start a dollar store business.
In today's competitive retail environment it is critical for every retailer to do everything possible to create the perfect shopping environment for prospective shoppers. This is especially true for those who start a dollar store business. After all, you are entering a competitive marketplace with big name competitors on the expansion path. Fortunately there are many small actions you can take to create a store which attracts and then keeps shoppers shopping longer. In this article I review some of the basic action to take in preparation for your store opening.
Having a clean and well organized store is a start
This sounds so simple. Yet when you start a dollar store you will see just how many people come and go every day. And selling hundreds or even thousands of items each day adds to the confusion. Establish a process to insure your store is always in tip-top appearance.
Create a warm, inviting atmosphere
Eliminate clutter. Be sure to use paint and signage that is a bit softer and is always welcoming. Simple messages such as "Welcome to XXXX" and "Thank you for Shopping at XXX" let shoppers know they are appreciated. Employees who say hello add to the warmth as well.
Stuff the shelves with a wide selection of in-demand merchandise
Many come to dollar stores for the wide assortment of everyday merchandise which is always available. For others it is the super, unexpected values they can find during their visit. Others develop a routine of coming to collect the little items which make life fun and easy. Keep the selection of items big and you will meet the needs of many shoppers.
All of the basic essential items must be in-stock at all times
Almost everyone who is a regular dollar store shopper comes for the opportunity to purchase well-known essential products for only a $1. If you start a dollar store, be sure to offer a wide assortment of core consumables for your shoppers to choose from. These items will result in many future return trips for more.
Keep bright colored displays outside the front door
The list just goes on from there. One of the most important actions is to create that special first impression every time shoppers pass your store.
It is important for those who start a dollar store to make sure they take the small, yet important steps associated with creating the right shopping environment in their store. Whether it is just maintaining a clean and well organized appearance, or always having the shelves stuffed with the most popular items, or just keeping the basic essential items in-stock at all times, you want your store to stand apart from the crowd in a positive way.
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