The different types of imprinted pens that you can choose to promote your company
Imprinted pens bearing your company name, its logo, a promotional offer or a marketing message is a cheap yet highly effective way to promote your company or a particular good or service which you have launched recently. There are a variety of different styles and types of imprinted pens. You have to consider several factors and come up with a model that will convey your message in the most emphatic manner.
Promotional pens have long been recognized as an effective tool of marketing. They are highly popular because even in this age of computers,
pens are an indispensible item of daily use to everybody. There are different types of promotional pens. When the name or logo of the company or any other message is printed on the pen, it is also called an imprinted pen. Today, various types of imprinted pens are available in the market. If you are looking for the one which best conveys your message to your potential customers, then you will have several choices to make.
Criteria to choose the best imprinted pen
In order to come up with an imprinted pen that best suits your needs, it is necessary for you to know the various styles available. These are as follows:
• The first thing is to choose the material of the pen. You can go for a sleek metallic body to convey professionalism and efficiency. On the other hand, if mass marketing is your goal, then stick pens are best because they are colorful yet inexpensive. Rope pens are popular at conferences. Fountain pens make great gifts for loyal clients. Grip pens and rollerblade pens are modern favorite for easy writing. Finally, you can opt for novelty pens shaped in different ways to catch the attention of the buyers.
• You also need to choose the correct mechanism of the pen. Capped pens are less common but are inexpensive. Often, the pens come with retractable tip with twist or push mechanism. Bottom line, there should be no leakage or your customers will remember your company for all the wrong reasons.
• Since it is your aim to make a statement with y our promotional pen, you need to pay attention to the type of material used in the pen. You can use eco friendly material to emphasize the responsibility of your company to the environment.
• The most important aspect of an imprinted pen is definitely what you want to print on the pen. It may be the name, the logo or a special message. Devote some time to creating this perfect promotional message because you need to connect properly with your customers through this. Be sure to ask for a sample before you finally buy the imprinted pens in bulk.
Distribute imprinted pens for an effective marketing campaign
Make sure to give away imprinted pens at strategic points so that your marketing message can reach the highest number of potential customers. Manufacturing is not enough; you need to distribute them properly for the best results.
