Get the Brand Recognition You Need with Personalized Pens

s a business owner, you spend a lot of time trying to generate leads and turn these qualified leads into conversions. While you use a number of different marketing tactics to expand your reach, most of these tactics cost you a lot of money. For business owners who want to promote their business to prospective clients on a budget, finding alternatives to expensive marketing campaigns is important. With laser imprinted or engraved personalized pens, you can save money and get the attention you deserve. Learn how these promotional pens will pay for themselves by generating leads, retaining customers, and building brand awareness.

A Free Product That No One Will Turn Away

One of the keys to marketing successfully with promotional items is to offer a gift that none of your targeted audience will turn away. If you offer insurance services and you are targeting a low income demographic, handing out branded golf balls in not a practical option. No one will ever turn down quality promotional pens. There are two reasons for this: the gift is free, and everyone can use pens in one way or another. By giving out personalized pens, you are guaranteeing that your logo and your brand will be seen by more than just the gift recipient.

Build Brand Awareness Without Intruding

Did you know that the average person living in the city will see between 2500 and 500 marketing messages and advertisements on a daily basis? Advertisements, while they are not avoidable, can be very annoying and very intrusive. Individuals appreciate companies who do not bombard them with direct mail flyers, window flyers, email messages, and phone calls on a regular basis. If you want to build brand awareness, build it the right way. Prospects appreciate gifts and they will look at your company in a positive light if you give out free promotional pens. While you might not turn the prospect into a sale right away, your chances of converting are much higher when you promote your brand through branded products.

Advertise for a Year or More For Just Pennies On the Dollar

If you advertise on billboards, benches, or shopping carts, you know just how expensive the advertising space can be each and every month. You do not have to spend your entire advertising budget on one platform or tactic when you purchase personalized pens in bulk and hand them out. The average recipient will keep these pens for 12 to 18 months. This means that you are promoting your brand for over a year and spending between $.50 and $2.00 for the advertising.

If you want to retain your current customers or build your book-of-business, take time to design a personalized pens that include your logo, message, and contact information. Giving promotional pens turns advertising into a personal interaction that your customers and your prospects will remember. For just pennies on the dollar, you can get better results with your personalized pens than you do with email marketing and even radio advertising. Make a wise investment and connect with your target audience on a budget.