Brochure is kind of a leaflet which was used by tourists in places such as museums, shops, malls, mountainous ranges, amusement parks or at all the places where tourists would need information, but now the brochure’s use has extended a lot more.
A brochure is being highly valued in the business market today. Printing brochures has proven to be one of the most powerful marketing tools. Brochures are used to provide valuable information to the customers. Depending on the size of the brochure, it may include a brief introduction about the company, a detailed knowledge about the product in specific and a note of trust in the end. Brochures have a low printing cost but their high quality is used to attract new customers to business. A complete bio-data can be provided in the brochures and custom manuals too.
Other than that, different pictures or graphics can be used as a demonstration on the brochure. E.g. A Furniture Company might get a brochure printed with pictures of all its products printed on them. From a common study table, to a computer table, and a dining table. The entire variety might be printed on it, along with the specifications and prices, so that the customer can go through the brochure and chose the product directly instead of taking a survey of the entire warehouse.
A bi-fold is a single sheet brochure which has printings on both the sides and has been folded into halves, resulting in four panels: two panels on each side. A tri-fold brochure is one which has printing on both the sides but has been folded into thirds, resulting in six panels.
Other than these, there are other folding arrangements of a brochure too which are known as “Z-fold” method or the “C-fold.” The booklet brochures are made using a number of sheets, stapled from the creased edge. Or they could be like a paperback book either, consisting of eight or more panels.
Four color processes is usually used to print the brochures. It uses cyan, magenta, yellow and black and can print in all the commonly used colors and shades. The impression of quality is specially taken under consideration while printing the brochures which is why thick gloss paper is used for printing. We offer cheap bookmark printing.
Small businesses can get their brochures printed from a computer printer or a digital printer where-as large companies use offset printing because it can produce large quantities of brochures at a cheaper rate. We offer custom presentation folder printing solutions worldwide.
Therefore attractive and attention grabbing brochures can be used to impress a target audience. And within a few years, a company can realize how the brochure does wonders for its bottom line.
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