The Lazy Man's Way To Riches

The title of this article also happens to be the title of
one of the greatest and most famous ads of all time, written
by a legend named Joe Karbo.

Joe was was one of the foremost copy-writers, and direct
response experts of all time.

Joe established precedents, and built the foundation for
today's direct response industry--becoming a self made
millionaire in the process.

Joe's ads for the "Lazy Man" ran for years in every major
newspaper and magazine in the United States, and most large
foreign papers as well. The ads themselves became legendary.
The ads were and still are studied, examined, dissected, and
used as models for direct response marketing, and selling
throughout the world.

Joe reveals all of his secrets in "The Lazy Man's Way To
Riches," a classic book that is Joe's philosophy on life and
how to live it richly, successfully, lovingly, joyously and
lazily.

"The Lazy Man's Way To Riches," is the largest selling, self
published book in the world--NEVER to be sold in a bookstore!

There's only one problem. There's no such thing as a "Lazy
Man's Way To Riches!" Yes, the book itself does exist. And
it was a runaway success! However, short of winning the
lottery, robbing a bank or inheriting a fortune, there is no
such thing as a "Lazy Man's Way To Riches!"

All of the successful people I know are far from lazy. In
fact, some of the most successful people I know work the
longest hours.

Take me for instance. Most mornings I get up at five or six
o'clock, because I can't wait to get started. And most
nights, I don't get offline until around 10 or 11:00.

Now by my calculations, those are 17 or 18 hour work days.
But it doesn't seem like work to me at all, because I'm
doing what I love. And that's the whole point! I'm not
putting in those hours because I have to, I'm doing it
because I want to.

Why? Because I live by a certain philosophy which is:

"Any success you achieve will be in direct proportion to
your desire and determination. The more desire and
determination you have, the greater will be your success."

The above philosophy (which I coined, by the way) keeps me
focused and hungry. Oh sure, I could work an hour or two on
my computer every day and goof off the rest of the time. And
do you know what would happen to my earnings? They would
plummet--as would the earnings of most of my collegues, if
they started playing more than working.

Don't get me wrong. I still enjoy life. I take exotic
vacations twice a year. I drive a gorgeous Park Avenue. I
have a beautiful home.

But I did not get those things by being lazy. And the
majority of successful people did not get to the top by
being lazy either.

So, with all due respect to Joe Karbo, yes, you can get rich-
-but you do have to work hard at it!