The life of Nike

In the middle twentieth century; Nike brand founded. It came to the ranks of the world levels only a few decades later. So it also obtained many awards. Nike's marketing success indicates that their brands put more emphasis on the combination of product and culture. Moreover, they also put an eye on highlighting the brand culture of marketing. Therefore, it wins the glory in markets today. It is easy to see that there are some features in cultural markets of Nike brand if we are willing to explore the root.First, let us pour the humanistic thought and create the perfect communication and resonance with consumers. Nike's essence of thought chiefly reflects the advertising concepts and marketing strategies. Communication is more important than the sale demands. The foothold make Nike has the market space to expand and develop. Nike gasps the feature of receiving the good graces from younger people, so Nike focuses the marketing core on this age. According to the tendency of consumption, Nike introduces a great number of star elements in the markets. Meanwhile, their communication skills with consumers enhanced through analyzing the young consumers' psychology and giving full play to creation. There is a place in people's heart of Nike brand.Secondly, Nike focusing on foreign investment, and always transforming their brands into spirits. Nike not only chooses the best consumer groups, they also concentrate on the maverick corporate cultures. Summarizes the success of Nike, we can find that Nike enterprise is tough and patient. A brand needs spiritual connotation. In all competitions, Nike and many players are going on shoulder by shoulder. The core that can promote its rivals to challenge and break through the limit is Nike's brand culture. In Nike Enterprise's opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.Thirdly, continue to innovate and then make their brand charming. Innovation is the eternal development aim in Nike Company. Nike thinks that all business will face the challenge of economy's development, it seems that their speeds will beyond any enterprises' expectation. On the basis of the incomplete statistics, every year Nike will introduce new products as many as twelve million species, which sounds amazing. Whether it is the production of professional sports or sports-related introduction of complementary products, Nike is becoming better and better.In order to enhance the brand loyalty, Nike stays with sportsmen. Marketing skills are extremely important. for a brand. Especially the relationship of corporation with athletes is the lifeblood of an enterprise on marketing. As is well known to some people; many of the Olympic stars are collaborators of Nike. Nike's loyalty exchanges many supports from the athletes. At the international level, Nike can not stand for all the well-known brands; we can not rely on interests in exchange for loyalty. Nike takes the honor of athletes as a whole with their own honors. Athletes often find belongings in Nike enterprise. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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