The mind-boggling power of a print newsletter

This weekend I attended a local Glazer Kennedy Inner Circle meeting. These are localized chapters of the Dan Kennedy/Bill Glazer marketing and advertising team. A diverse group of all industries and all levels of expertise in the direct response market.

I spoke for some of the meeting on writing holiday promotions that make you money and make your clients fall in love with your approach. Simple letters you can send out at any time of the year that make new sales, reactivate old clients, or just to say hi and keep in touch.

Rita was there are shared a story of the results she has seen using simple print newsletters to grow their automotive business.

5 months ago:

-They run an automotive repair business on their farm

-They have a number of employees

-They do not live near a town or city no local nearby population to draw from

-They had never really kept much of a database

-People have to drive for miles to visit their shop and get their car repaired

She starts working with Ron Ipach, who is a long time Dan Kennedy student, who now teaches automotive shops how to use good marketing techniques in their business.

One of the techniques taught is in the power of print newsletters.

Rita started her first print letter 5 months ago.

4 pages Jokes Facts Trivia Cartoons Specials on repair work

GET THIS: she bought a list of addresses surrounding her (quite a wide circle out in the country). She has no names just the addresses of these people. Bought 5,000 names to mail to. Once a month the 4 page print newsletter gets mailed cold to these names.

The point is she has no list to mail to a completely cold list that had never even heard of her before this is important as you will soon see.

It costs her $0.10 to print each and $0.10 to mail each (unaddressed ' bulk mail)

So her total outlay per month is $1,000 to mail to 5,000 homes. ($5,000 total to mail the newsletter each month for 5 months). Her results:

OVER $200,000 in new business! Over 250 new clients!

With a simple print newsletter. Now, if Rita can do this with a completely COLD list what can you be doing with your own client database? Imagine what is possible if you put this same investment out there every month.

200 thousand dollars from a 5 thousand dollar investment. For every $1 she invests, she gets $40 back into the business.

So, do I have your attention yet? Do you see how powerful and profitable this is?

When will you start doing it then?