The New Superstar

Manchester City officially announced the six-year contract sponsorship with Nike. Manchester City and Nike welcomed their new cooperation time. Manchester City is very pleased to join the big Nike family and quite satisfied with this perfect partnership. Since then, Manchester and Nike will change a lot. After the announcement about the partnership between Manchester and Nike Company, Umbro terminated the partnership with Nike Company which lead to the termination of the 2013/14 seasonal Umbro shirt.
Recently, good things always happened on Manchester City club, among them, Derby regained the game initiative power by beating Manchester United, and also got much business favored. Such kinds of changing made Manchester City club a great change on its developing road. A six-year sponsorship contract with Nike was signed at England local time, May the 4th. From the start of the seasonal game of 2013/14, Blue Moon shirt sponsor Umbro will change for Nike. Then Manchester City's Nike time was coming.
Not only the game clothing is included in the sponsorship, training suits and many kinds of personal objects are also including in this agreement, the winter hats and gloves are all marked with a "hook" feature. You can imagine whatever you can to the content of the sponsorship content. Since the year of 2009, Umbro started its cooperation with Manchester, and the contract term was four years time. Although Umbro was also an international sport brand, compare with the Nike and Adidas, it can see its inferior. So the replacement of Umbro by Nike and Adidas has no doubt. This signing also means that Manchester City has reached a great level in the grades of football clubs.
Nike Company is very excited to have the opportunity to become a long-term partner with Manchester City in the next few years, and their relationship will become increasingly close. Like their former partner Umbro, Nike will also experience with Manchester City a wonderful cooperation. With the competitive world sports goods market, such kind of great change is quite welcomed. Since Nike have already set its world reputation, this perfect combination is no doubt adding flowers to the brocade. The long establish reputation of Nike can win itself a better fame and also bring great changes to Manchester City club.
The Manchester City club interim CEO-Mike Bass said that Manchester City club was very glad to have this opportunity to join in the big Nike family and believed that this perfect partnership would get a great achievement. And they all believe that in the future, they cooperation will develop further. People all look forward for a further cooperation and long-term partnership between Manchester and Nike Company. We all know, Nike is the world's most famous sports brand, and they always lead the trend, while Manchester City join the Nike family at this time, the same thing will happen on the club road.
Nowadays, many sports brands were appeared in the world sports market: Manchester United and the Arsenal's sponsorship with Nike, Chelsea and Liverpool's Adidas, the former sponsor of Manchester of Umbro, and the world well-known Puma. Let's wait and see what a great future they can bring us.