The Secret From The King Of Pay Per Clicks

At Joel Christopher's recent Master List Builders'
Workshop in San Antonio, Texas, Marlon Sanders told
the audience that I was "The King Of Pay Per Clicks."
He explained that there was no investment he could
think of that gave a faster or better return on
your investment than pay-per-click search engines.
After all, I had done campaigns where I earned $7
for every $1 invested.

Marlon, was just teaching the crowd that on-line
success doesn't have to be cosmic. Often, the things
you need to do are staring you right in the face.
The reaction from the crowd, and conversations with
people afterward, showed me that many people do need
to develop a strategy for using this powerful tool
in their marketing mix. So in this article let's look
at how to effectively use pay per click search engines
to drive massive amounts of highly targeted traffic to
your website.

The real secret to using pay-per-click search engines
effectively is driving the *right* traffic to your site.
Since you are paying for these visitors, you want visitors
who really want whatever it is that you are selling. You
don't want to attract browsers. You want people who will
arrive at your site and take the action your site is
structured to generate. You also want to do this as
inexpensively as practical.

The most important thing that you do in using the
pay-per-click search engines is write your listing
correctly. This is what determines whether you get back
many times your investment, or whether you just end up
with disappointments and even trouble-makers.

I teach that you should write a pay-per-click listing as
if it were a singles ad. A singles ad tells what the
desirable traits are in the person you are looking for.
They tell what this ideal person should like to do, and
equally as important, what this person should not be
like. For example, should the person love kids, or be a
non-smoker, or enjoy the outdoors?

Your pay-per-click listing should convey the same
information. Your title should grab the attention of who
you are looking for. Then the body of the listing should
continue describing your ideal prospect, by spelling out
benefits, while at the same time, disqualifying prospects
you don't want.

Yes, there are prospect that you don't want. Remember, you
are paying for people to click through to your site. You
only want to pay for people that will give you a good return
on investment. You only want to pay for people who will
allow you to accomplish your ultimate objective. That
objective could be to build a list. That objective could be
to get someone to get involved in a cause. That objective
for many of us is to get people to purchase our products.
To only attract people likely to take that action, your
listing needs to be worded properly.

If you are selling an item, you don't generally want to
attract freebie seekers. So you should be careful in your
use of the "f" word. The only reason to offer them
something for nothing is if it builds your list, or if it
leads them into a funnel that ultimately converts them into
paying customers. To avoid attracting the wrong person if
you are selling an item, I personally would list the price,
or use language indicating I am selling something - right
in my listings. This turns off those not willing or capable
of paying for your product. That's ok - you're not after
those people if you're paying for traffic.

If your listings miss-lead people or attract people not
really interested in what you offer, you are just filling your
list with time-wasters. If you are really deceptive, you
may even get a person who will go out of his way to get
even. You don't need or want that headache. You want the
right prospects to visit your site.

In writing your listing, you need to make sure you spell
out some real benefit the visitor will get from visiting
your site and using your product. Before you even begin
writing your listing spend several hours listing all of the
possible benefits of using your product. Look at each
product feature and translate that into a benefit. Ask
what that feature does for the customer. Write what it does
for the customer to improve the customer life, and then
incorporate the most powerful of those features into your
various pay-per-click listing. You will discover that the
people who do click though to your site arrive in a ready
to purchase your products frame of mind.

This is just one of many considerations in creating a
pay-per-click campaign. It is perhaps the most important
factor in avoiding wasting a lot of money. Pay-per-clicks
can be very effective in driving highly targeted traffic
to your site. They can be so effective, that after you're
refined a listing, you will know before even placing that
listing, at any major pay-per-click, what
return-on-investment
you are virtually assured of getting.

We'll examine other aspects of using pay-per-clicks later.
We will also discuss effective methods of generating
traffic extensively at the Internet Marketing How To
Workshop. If you'd like to learn not only how to create
your own products, but how to get hundreds of thousands of
eyeballs looking at your product, you owe it to yourself
to check out this workshop. It may prove to be the single
best thing you ever did for your future and your business.
Visit: http://internetmarketinghowtoworkshop.com today.