The Secret to Attracting Your Ideal Customers.

Are you tired of dealing with difficult customers? 

Have you ever imagined how great it would be if you ONLY had to deal with the types of customers you enjoy?  Your job would be so much more rewarding.  Think about it…attracting ideal customers, working with your ideal customers.

Well, I am happy to report that you can do just that.  You can attract your ideal customers and obtain the working environment you so desire.

The Law of Attraction states that whatever we give our attention, energy and focus to we will attract into our life.

So how do we go about attracting ideal customers and working with ideal customers in our business?

The first step is to decide what we don’t want in an ideal customer.  To do this, we will use what is known as a T-tool.  You may download your own T-tool free by visiting either of my websites listed at the end of this article. If you would prefer to make your own T-tool, just do the following:

1.  Take a full sheet of paper (8.5” x 11”)

2.  About an inch down from the top, draw a horizontal line across the page.

3.  In the middle of this horizontal line, draw a vertical line down to the bottom of the     page. (You will notice you now have what appears to be a large capital T.)

4.  Across the page above the T, write My Ideal Customer.

5.  At the top of the T on the left hand column, write, I Don’t Want.

6.  At the top of the T on the right hand column, write, I DO Want.

The T actually divides your page into two columns.  We are going to focus briefly on the left hand column and list all the things about your current and past customers that you don’t like.  Such traits could be indecisive, high maintenance, cheap, complaining, and so on.  Once you have completed the left hand column with the traits you dislike, we will then turn our attention to the 1st entry on the list and ask, so if this is what I don’t want, what DO I want?  You will write the answer in the top of the right hand column, directly across from the first entry on the left and then line through the entry on the left.

After going through the entire left hand column and writing your DO Wants in the right hand column of your T-tool, fold the paper in half with only the right hand column facing up.  We no longer wish to give any more attention to those items we listed on our Don’t Want column.  They are the contrast in your life and now you want to use your new list, which is your clarity list.  These are the things you want in your ideal customers.  By focusing on these traits you will begin to attract into your business those customers you truly enjoy working with.

Don’t be alarmed if you notice some of your older customers fading away.  This is a good thing.  They most likely were customers with traits you don’t want to deal with anymore in your business.  Rest assured, new customers will take their place and you will begin to enjoy your work again.

I have put this practice into effect myself and shortly after I did a client that I had not dealt with for several years contacted me and requested one of my services that she had never used before.  This customer was a very frugal individual and one of my desired traits was that my customers would see the wonderful value of my services and appreciate my fees – paying them gladly.  I was tired of dealing with individuals always looking for a deal or discount. 

It was this returning client that truly amazed me about the power of the Law of Attraction.  She never said a word about my fees for the service she was requesting and actually felt it was a great price for the high quality product I would be designing for her.  The Law of Attraction was delivering the customers I desired and this returning client was the perfect example.

Since that time I have seen some clients go, and I must say gladly.  They have been and are continuing to be replaced by customers that I truly love working with.

So, what are you waiting for?  Isn’t it time you starting attracting the types of customers you love working with into your business?

Try using the T-tool yourself.  If you have any questions, feel free to contact me and I will be happy to lend a hand. 

Having a business filled with your ideal customers is like a dream come true.  Thanks to the Law of Attraction, that’s exactly what it is.

Good luck and good attracting!