Marketing as a medium to establish an identity in the commercial sector has also been vital. Lately marketing has evolved from its conventional definition and taken up a new form of multilevel marketing or networking.
These companies strive on the word of mouth to publicise their business model amongst common masses and provide a pathway to create an enterprise on a reasonable investment. People have the tendency to lookout for opportunities to earn a few extra bucks to luxuriate their lifestyle. Granted these companies are formulated to ease the process of marketing but they do not provide fast money making schemes. In fact companies like Qnet conceptualise their business propaganda to help people elevate their standard of living by following certain strategies. Multi-level marketing is formulated on a hypothesis that is simple and effective.
The competition is humongous as well as cut throat. Executives are swarming around like sharks waiting for an explosion to hinder an opponent company. To survive the mayhem is a task in itself but these MLM companies have struggled but managed to create their identity as a probable stairway to success. These companies normally deal with products and services to promote the company name and provide quality assistance. Companies like Qnet have utilised the conventional plan of sales and imbibed the strategy of network marketing. Networking is the process of involving people and promoting a product or services by the word of mouth. Here the salesman and customer are in direct selling without the involvement of a middleman. The seller hence earns a hefty commission on every sale that he makes.
With companies like Qnet the sudden surge in success rate created speculations about its credibility and the company suffered mass humiliation in terms of company authentication. The company initially was extremely successful but these attacks affected the functionality on the whole. The MLM business was being compared to pyramid marketing which involved recruitment of people without the sales of products. The allegations made were completely baseless because MLM companies do not recruit members; in fact they indulge in selling of their company products where members benefit from the transaction.
The true is not all the MLM companies are fraudulent. There are a few black sheep who tend to be a roadblock, but the unnecessary rumours have tainted the image of companies like Qnet. After a series of downward spiral, the company ultimately investigated the accusations and on further probe realised that the fault was not in the system but in the members. A few sections of people did not follow the guidelines of the business model and made presumptions about its functioning. Since the latter adopted self-made mechanisms, failure was seen at every step. Thus in this confusion of plans and strategies, speculations grew. These MLM companies have not yet put down their forces. They are on a constant effort to reclaim their identity and rebuilt the foundation. Marketing is not a field for the weak hearted and these companies and collection their shattered image and reconstructing it from scratch.
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