Theme Ideas to Display Wholesale Confectionery

Retailing wholesale confectionery has the potential to be a very lucrative endeavour, especially since retailers can draw inspiration from the exotic confections they are selling in the first place.

To boost sales, arranging products according to a particular theme can make them not only attractive to consumers, but also tempting enough for those consumers to come back for repeat business.

Here are some helpful tips to help retailers better identify and work with a theme for their chosen wholesale confectionery.

Narrative Highlighting

This is something that works not only for boosting the short-term attractiveness of a line of confections, but also rotating stock in order to freshen up the look of a shop at regular intervals over the long run. Simply put, narrative highlighting builds on a “product of the month,” where the product in question takes centre-stage on shelves and displays. The colours and designs of displays are adjusted to complement the aesthetic appeal of the product of the month – making it a more visible and attractive choice for consumers.

Narrative highlighting, however, involves the owner or retailer telling a story explaining why the product was chosen in the first place. This adds a narrative element where the retailer can build a more personal relationship with the customer – paving the way for customers to come back to learn more about next month’s “chapter” of the story behind the product of the month.

Lifestyle Staging

Another viable theme for presenting wholesale confectionery is to arrange the products in such a way that they fit into the lifestyle of the target consumer.

One example is to set up a table depicting how a person would normally have tea in the afternoon using, for example, chairs, cloths, plates, silverware – and a bright, beautiful box of truffles in the centre of the table. Retailers can emphasise how their confections can turn even the most mundane of day-to-day settings into a more luxurious affair with the addition of a simple box of exotic confections.

Cause Marketing

Another top tip for creating a theme for selling confectionery is to set up a display revolving around a particular cause. The retailer can get in touch with their wholesaler to find out if they offer confections attached to a cause or charity - like promoting fair trade practices where money goes to the farmers instead of corporations, or animal welfare where a portion of the proceeds are used to preserve a population of animals. Retailers offering wholesale confectionery with associations to specific causes can appeal to the conscientious consumer.