Three Reasons Why Video Transcriptions are Important for your Company's Website

While most companies feature videos on their websites, few have complemented these with  video transcriptions.  Understandably, the saying "a picture is worth a thousand words" comes to mind, but transcriptions can be just as if not more valuable to your website! What follows are three key reasons why your website should feature video transcriptions.
It significantly drives traffic and visibility of your website. 
Because search engine algorithms cannot capture video content in its original format, most of your website's key points may actually have no impact on its page ranking. Google's algorithms rewards informative websites, but only does so based on original text that may be indexed. As a result, search engines often overlook your video message, causing your website to lose out on potential visitors. Video transcriptions are a great way to get noticed by highlighting all your video's key points. A verbatim rending of your video message may underline crucial information that search engines usually wouldn't notice, and therefore significantly increase search engine visibility. This way you may finally reach those visitors that you were trying to attract in the first place.
It provides better accessibility for mobile users. 
Google's Eric Schmidt already highlighted the significant increase in mobile usage in his early 2011 keynotes, and this has only grown since. With over 78% of consumers using their phones while shopping, easy access to your website's information becomes essential. Video transcriptions provide digestible  bites of information that your mobile users can access much easier.
It can help you cater to a greater variety of customer needs. 
Although videos are a great way to get your message across, no single communication strategy applies to all customers. For instance, some visitors may prefer the written word or in some cases do not speak English as a first language.  When this is the case, video transcriptions can be a helpful tool in communicating more effectively. By providing a verbatim rendering of your video message you can help your customers disseminate your message much easier in their preferred way. By taking into account customer needs, video transcriptions will help you get your message across more effectively amongst a wider audience. 
While not every company has adopted video transcriptions for its website yet, there is undeniable value in putting your video messages on paper. Video transcriptions significantly drive traffic and increase the visibility of your website, they provide better accessibility for mobile users, and help you widen your audience.