Being the official timekeeper of five major international sports, Tissot is always looking to push the boundaries further in pursuit of excellence.
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Tissot is the official timekeeper of five major international disciplines: MotoGP, NASCAR®, Cycling, Ice Hockey, and Fencing. In addition, Tissot also has a history of partnership with major international multi-sports events including the Pan-American Games Rio de Janeiro. Sports reflect Tissot's brand values of precision, performance, and prestige, whilst always looking to push the boundaries further in pursuit of excellence. Let's take a closer look at Tissot's relations to the five major sports it is the official timekeeper of:
MotoGP As the official timekeeper of the MotoGP World Championship, Tissot reinforces its dedication and commitment to supporting sport at the highest level and offering the best and most spectacular entertainment to a wide audience around the world.
NASCAR Tissot continues its partnership with the National Association for Stock Car Auto Racing (NASCAR®) to be not only the official timekeeper, but also the official watch of NASCAR®. It is an extremely popular sport in the United States, both at the circuit and on television, ranking only behind the NFL in terms of television ratings.
Motor sports have been a vital part of the Tissot "DNA" for almost 50 years and this is being further expanded with our continuing partnership as the official timekeeper of NASCAR®. Tissot and NASCAR® share a similar passion for precision, performance, and new technology, and will develop this further in the coming season using Tissot's unrivaled reputation to enhance the experience for over 75 million NASCAR® fans.
Cycling Tissot has been the official timekeeper of the Union Cycliste International, the world cycling federation, the World Championships of road, track and mountain bike cycling, as well as the World Cup Classics track series, since 1995.
Ice Hockey Ice hockey is widely known as a dynamic and fast-moving sport, offering hours of excitement and suspense as two teams battle it out across the ice in a game of skill, precision, and speed. Tissot has continued to sponsor the IIHF Ice Hockey World Championships, and shows no signs of stopping.
Fencing One of the oldest of sports and one where precision and timing are crucial, fencing is an obvious choice for a watchmaking company and a perfect illustration of Tissots adage of "Performance by Tradition."
As you can probably tell, Tissot takes watchmaking very seriously, and likes to support a variety of sports worldwide, most notably those of motor sports. As Tissot continues their growing tradition in the watchmaking world, their contribution in the sports world is sure to grow as well.
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