Trying to decide whether honing in on a niche will help boost your business? This article will tell you exactly why defining a niche will actually bring you more business!
Next let me say that lots of (particularly new) business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you. But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what comes your way.
For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you.
And my niche is still too broad. That's another point I want to make. Your niche will continue to evolve until it hits a tipping point, where everything is clicking, including your bottom line. You'll know it when it happens.
In the meantime, if you keep in mind the infinite Abundance of the Universe, understanding that you can't (nor should you) serve everyone is a bit easier… :)
Think about the billions of people in the world. Even if you wanted to, you couldn't possibly serve all of them - and you certainly couldn't please even the smallest percentage. Trying to do so really dilutes your genius work, your best work, instead of allowing it to truly help those people you are meant to serve - your niche.
As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.
But again, the opposite is actually true. When you focus your efforts:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market, you are directing the Universe to help draw those Ideal Clients to you. When you continue to put yourself out there with one clear message, those Ideal Clients will hear it and seek you out.
And the end result is a flourishing business, serving exactly the people you were meant to serve.
Exciting, isn't it?
Detox Your Business
Have you ever done a cleanse of your body? It's an enlightening experience, to be so aware of what you put into your body and how that effects everything, from your mood, to your brain power, to your energy level, to your creativity, to your health and well-being overall. And it's really no different for your business.
3 Common Business Blocks and How to Move Beyond Them Today
In coaching clients this month, I've been reminded of many of the common blocks that come up for entrepreneurs as they grow their business. The good news is that to move beyond them simply takes a different perspective. I'm sharing three of the most common ones and a shift for you to consider if you're finding you're struggling with any or all of these blocks yourself.
Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money?
