Tradeshow Display Rental: Consider Your Options

If you plan to attend a tradeshow, you will need several supplies for it. Fortunately, you can rent most of the things you need, allowing you to save some money and also avoid having to make a commitment to store items that you will not use throughout most of the year. Instead, you can simply return them and forget about them until you need equipment once again for the next show. Consider some of the most common types of tradeshow display rental supplies. 

You can keep it simple with a counter or table for most shows. This allows you to have a place to put your marketing materials, such as flyers, business cards, and coupons. You and other employees can sit behind the table or counter so you can comfortably address people who come by for more information on your business. This type of equipment is simple and functional, and is usually cheap to rent. It is also usually the smallest option, so if the tradeshow display rental company that you use does not deliver or help you transport equipment, it is good to know that you can likely fit this item in a car or small truck. 

You can get a little more complex with the supplies by renting a whole set of surfaces and areas for you to set out marketing materials and even meet privately with potential customers. For example, some sets include a counter, podium, and partially enclosed areas so that you can talk to interested parties, away from everyone else. There are also areas to set up electronics so you have audio and visual items ready to go. Additionally, there are typically storage areas for any extra supplies, and bar stools for people to sit while they listen to your presentation or further explanation of your business. This type of package is nice when you want to impress customers at shows. You will scarcely believe that it is temporary since this option looks so sophisticated allowing you to stand apart from the competition. 

Another option is somewhere in between the simple counter and the complex packages. For instance, you can get a large background that is covered in graphics specially made for your company. This will catch the customer's attention, and then they can get more information by approaching your podium or small counter. This offering usually includes plenty of background surfaces for you to put customized graphics, such as your logo, and then lots of surface area for your marketing materials. However, it does not usually have storage or private meeting spaces. Of course, it is usually more affordable than the packages that do offer such features, and it tends to work nearly as well. 

Before you decide on the tradeshow display rental option that is best for your company, determine your budget. You should also examine your objectives for the show. Consider whether you need to sign up several customers before you leave, or if your main goal is simply visibility so that people are urged to look up more information on your business after they leave. Then you can choose the best type of equipment for your purposes.