Using Promo Gifts As Promotional Strategy Tools Is Cost Effective

Recent studies are proving that using free gifts in marketing campaigns is one of the most cost effective ways to advertise. It is important when planning an advertising campaign to ensure that the success rate of the campaign is going to be worth the investment. After all, that is the whole idea behind advertising in the first place. There are several compelling reasons why you should consider using free gifts to promote your brand or gifts.

First of all, most people tend to remember the name of the brand they received the promo merchandise from. In comparison, far fewer people remember advertisements they see on the television or glance at in a magazine. This is even more the situation when the merchandise received is something that is useful and used regularly. Not only do they remember the company promoted on the merchandise but they usually also think more favorably of them; after all, they provided something useful to the recipient.

An independent study of six hundred business people who received promotional products revealed that sixty two percent of the people on the receiving end of the freebie product actually did business with the brand they received the promotional item from. There are several reasons why this happens. First of all, they have already received a good impression of the brand. Providing the product was useful, they are also probably using it on a regular basis, thus the name of the company is constantly being reinforced. Some free items also include some contact information, such as a telephone number or an email or web address; they are easy to contact.

Unlike a brochure or flyer, a freebie merchandise is unlikely to be thrown away especially if it is a useful product. Examples of useful merchandise to use include pens, hats, jackets, bags, mugs and flash drives. If you are planning on including free merchandise as advertisement campaign tools be sure to use something that is useful. Remember too, what may be useful within one industry may not be as useful in another. Tailor your free items accordingly.

Finally, remember that many people will see the freebie product as it is used on a daily basis. Clothing merchandise are worn, mugs sit on desks and bags are carried about. In other words the number of impressions received for any one promo product may be as high as several hundred per month; again relying on the merchandise. In the above mentioned study, a freebie bag with a brand logo on the side averaged slightly over one thousand impressions in one month. If one thousand of those bags were given out to customers, that would result in a total of over one million impressions per month.

If you are looking for cost effective advertising that offers a high return on investment with your promotional you would do well to consider including promo items in your marketing campaigns.