Using promotional pieces to market anything Using Promo Items to Market Your Business

Giving useless promos is a complete waste of money. Key chains, lanyards, and stickers are cheap but overused by companies and rarely implemented by customers. Most will end up in the trash or in the back of a junk drawer and your marketing efforts have been for nothing. Give people something they will use and use often such as note pads or pens. Everyone uses these objects and they implemented them daily. Not only are they employed often, but they are also inexpensive for you to purchase and personalize. If you sell supplies or something consumable, a sticker or magnet might be beneficial because your customers can display it where it can easily be seen for reorders.

While you don't want to be extravagant with your promos, you don't want to buy cheap ones either. Buying pens that stop working after the first use will make a poor reflection upon your company. Not only that, but your customers will throw them away and your efforts are, once again, for nothing. You want quality, yet affordable, products to portray your corporate. Your promo materials are an extension of your business and you want to make a good impression.

Like your website and branded office products, your advertising materials should also be branded. Your name, logo, and contact information should be present on all promos. For small promos such as pens, you should include your name and website address and phone number if there's enough room. For notepads and sticky notes, your name and logo should be on every sheet of paper. However, there should be room for your customer to use the product. Your logo should be in the center of the page with a transparency of about 80%. Any text, including website and phone numbers, should be about 60% transparency.

You don't need to give a marketing product to everyone. You should be giving them to customers with every order so they can easily remember you for future orders. Your second group to give marketing goods to is your target market. Handing out a advertising piece for the wrong target market is like throwing away your money. By finding out who your customers are, you can give them your marketing goods and hopefully gain your business.

Promo solutions can be useful for any organization, but only if they are useful. Try to find a balance between affordability and quality. Your marketing solutions are an extension of your company and should be seen as useful and high quality.