The future of advertising lies in presenting products in small videos that can be shown to the prospective consumers along with some other show that they are interested in.
dvertising industry has undergone a revolution with the advent of video advertising Most people these days have neither the time nor the presence to read long text ads. In fact, most people don’t even bother to check the “Classifieds” sections on the newspapers. Same goes for ads circulated in the form of flyers or handbills. For instance, the telecast of a Super Bowl game aired on prime time might be the perfect time to reach millions of consumers at one go. There are several mediums of showing video ads to prospective consumers, such as,
Television – This is still considered to be the best medium by most advertisers who want maximum exposure to their ads in a short time. A 30-second time slot during a Super Bowl game or the Academy Awards telecast might register millions of views within a miniscule amount of time. No other medium has been able to match this. However, the main caveat is the cost. A 30-second timeslot on prime time TV may cost the advertiser thousands of dollars. Besides, there is no surety that a prospective consumer won’t be busy with a household chore at that specific moment the ad is aired. Thus the money of the advertiser may be wasted to some extent. Most advertisers still consider the tradeoff to be significant enough, however.
Video posting websites – There are many free sites on the Internet these days, where advertisers can post the videos of their ads for free. Sites like these can get millions of hits, but the advertiser cannot be sure that the ads are viewed by the people who are actually interested in the products depicted in the ads.
Video advertising networks – These are sites where consumers go to search about specific products. They can then see the ads about products related to their search terms. This gives advertisers targeted exposure, because they do not have to waste their hard earned cash on showing ads to every person who comes along. The fee for posting ads on these is very affordable, and gives great value for money to advertisers.
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