Phygital customer experience may be the go-to strategy to make customers shop through live stream shopping. Such virtual shopping experiences are 10X effective in terms of improving customer satisfaction scores.
If you plan to completely transform a user experience regarding their perception of utility, efficiency, and ease of use of your offerings, a phygital or virtual shopping experience is the way to go.
What consists of a good user experience for your user?
Let's understand his stage from exploring to consideration to buying stage.
Customer reviews, humanizing technology, personalizing it, giving product demos with clarity are some of the ways to optimize your selling experience.
Great! How do I do it for a premium product that I want to sell as a brand?
Consider, you are the buyer, and you are in the middle of a pandemic with a stated need for a product. So you check it out online, compare, read various reviews from various sources, and plan to hit the "Buy Now" option finally.
Wait, what if you couldn't feel satisfied during the interest stage where you explore the product features? A buyer usually requests a demo.
Great, we are still taking the prospect towards the completion of a sales funnel. Not to forget, the customer is considering your product even now.
Hang on; we will make a sale! Just another step!
The selling is dependent on the demo stage for informed decision-making. You ask your salesperson to use their best technology to showcase it in the best manner to the customer.
Introducing PHYGITAL EXPERIENCE, a perfect blend of online and offline modes to allow the user to interact in real-time, solve queries and pay in a single demo.
A single sale may make or break your sales journey and earning potential for your revenue.
Phygital: Understand the market leadership strategy
In this competitive landscape, there are three strategies for market leadership:
Product leadership includes phygital experience wherein you create memorable experiences for the customer that typically leaders seek to create.
How does it happen?
You master the knowledge and collaborate it for all of your organizational disciplines.
Here, we are talking about experiences that companies like Apple & BMW create.
Phygital: Evolve CX and Enhance Revenue by Reducing Dissatisfied Customer Cost
Now, you would ask – Does my business have such resources and capabilities to implement this plan?
Yes, this process is cost-extensive, and you can optimize your user experience using phygital capabilities from an outsourcing expert.
You are virtually transferring your customer problems to a physical store that provides a fluid, agile, and qualified customer experience. Retaining customers and acquiring new users can only be possible by winning their loyalty and engagement, regardless of the industry.
Are you convinced to adapt to this strategy? Phygital can serve as an essential asset for both your online and offline sales channels. In addition, customers interact on various media channels. Therefore, organizations need to invest in integrated marketing to allow customers to communicate over their preferred channels. It forms a fundamental base for phygital strategy in any organization.
Here is how your organization can implement it to achieve higher revenue:
Integrated Marketing: Providing your customers an omnichannel experience to engage them on the higher side with your brand. Buying online became an essential culture for all of the offline stores. Brands that were already on online mode gave more importance to their online way. Majority of the Gen Z are usually online buyers, whereas Gen Y usually compares prices before purchasing products. Brands need to create a decisive advantage for themselves by understanding their customer priorities.
Use technology in the right way: Here, we aren't investing in high-end technologies but in implementing technologies in the right way that we have at our disposal. Simple tasks like QR code, phone to desktop links, and artificial intelligence significantly raise your target group's immersive behavior. Use phygital to achieve the perfect online world, which is interactive and reduces missing opportunities at the end of the funnel.
A Mix of Online and Offline World: One way is to have various channels for a superior customer experience. The other way to apply phygital and combine the online and offline world is to have communication pre, post, and during the purchase journey. Answer everything from payment method to shipping during one single customer touchpoint through virtual commerce. Once the customer feels that the brand is reaching out to them, you will gain a competitive edge.
Provide Memorable Experience: Remember an advertisement that you couldn't take your mind off? The trip you went on last time to the mountains was an unforgettable experience. Can you give such demo or product experiences to your exceptional customers? Brands can use sensory or experience marketing to create memorable experiences from your brand adventures. Such sensations usually are stored in brain memories for a longer duration. That is how you can manage to stand out from other brands.
Conclusion
We have learned so far that we need to connect to the customers from a closer view. Give them experiences that build memories that are shared over and over again over social media. Build an omnipresent digital world and offer a brand engagement that no other brand would have done so far.
Customer Retention: How to Identify the Right Approach
Customer retention management refers to an organization’s ability to retain its existing and newly acquired clients over a specified time.
How Can Virtual Shopping Experience Ramp Up Your Festive Sales?
Virtual shopping experience a perfect blend of the offline and online world – has made last-mile delivery possible to locations where no stores were giving the product demo.
Customer Lifecycle Management: Expectations vs. Reality
A customer goes through multiple stages in their cycle of engagement with your brand. It is imperative that you continue delivering the same amount of personalized attention and care to your customer throughout the cycle.
