What is account based marketing

What is Account-based marketing?

Today, everything is online. And, your customers are online. They're on LinkedIn, Twitter and Google+. As a B2B marketer, you need to adapt to the new marketing reality. The B2B market is changing. A lot of B2B companies are now leveraging new marketing platforms to reach out to decision-makers. Today's B2B companies have realized that one-way content marketing doesn't work. You need to engage with decision-makers, who control the budget. This blog will look at how to use new marketing platforms to target and engage with decision-makers.

The marketing team's shift to account based marketingIn a recent blog post, I wrote about how marketers need to change the way they think about and engage with customers. As the marketing industry continues to mature, marketers are relying on data and technology to connect with their customers in a more meaningful way. One of the most powerful tools that marketers have at their fingertips is account-based marketing (ABM). ABM is a strategy that helps companies implement the right marketing tactics at the right time to the right people. This strategy is a great way to create a more personalized experience for customers.

How Intandemly solves the critical challenges that B2B marketers face today.B2B marketers need help. You know it, I know it, and unfortunately, your customers know it. You are tasked with the challenge of acquiring new customers and improving customer retention rates, but your marketing team is overworked, understaffed, and you’re struggling to find qualified leads. It’s no wonder that you’re now turning to account-based marketing (ABM) to address these challenges. ABM is a great way to improve your marketing efficiency and effectiveness. But if you’re new to ABM, you might be wondering how to start. How do you even get started? Where do you begin? How do you build your strategy? How do you make sure you’re selling to the right accounts? It’s a lot to think about, and quite frankly, it’s a lot to try to figure out on your own. That’s where Intandemly comes in. We’ve developed a system that helps you optimize your ABM efforts from start to finish. We’ll help you identify the accounts that matter most, create a sales strategy to win over these accounts, and nurture existing accounts so you can increase your overall customer lifetime value. It’s everything you need to streamline your ABM efforts and focus your resources on the tasks that matter most.

The Intandemly platform is built with the needs of B2B marketers in mind.

Intandemly is a leading account-based marketing platform that helps B2B marketers find and reach decision-makers at targeted accounts, accelerate marketing through social selling, and convert those relationships into revenue. We help organizations do more marketing and sales.

Conclusion: B2B companies that want to engage their accounts and accelerate marketing should take a look at Intandemly.