How to use social media marketing to build your business.
Social media marketing is exactly what it sounds like. It is the art of marketing on social media sites such as Face Book, Twitter, MySpace and Linked In. These are sites where millions and millions of people go to socialize. Now this can be very profitable if it is done correctly. One thing to remember is that for the most part, people are there to socialize, not be marketed to. They are there to meet old friends and make new ones.
So now you say how is this such a great thing? People don’t go to the grocery store to date either, but I’m sure that more than one person has found a date there, if they did it the right way. In this case there are so many more choices. The best way that I have heard it put is that social media marketing is sort of like online dating. You would not approach that person in the grocery store or on a website site, give you’re your url, tell them to go and look at it and get back to you if they want to get married would? WOULD YOU??!! I sincerely hope not, because you would not get very far.
You would get turned down a whole lot and probably even get slapped a few times. Then you would go away telling everyone that you can not find a date in the grocery store. We all know that is not true. The problem was not that you can’t find a date in a grocery store, the problem was your approach.
Each one of the sites listed and hundreds of others are different, so the approach would be different depending on which site you were on. I find that Face Book tends to have a younger crowd and a lot of them are technically savvy already. The linked in crowd tends to be older and more accomplished, so again the approach would be different for each. The bottom line for all of them is to take it slow. Introduce yourself, find some common interests and then build a relationship before your bombard someone with a proposal to join your business.
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