Why Do So Many Companies Use Printed Packaging Tape?

Have you ever ordered something online and received a package that has been sealed with tape that is printed with the store’s brand logo, promotional information, or other instructions? The “Amazon Effect” is strong even in the packaging industry, and as online shopping continues to flourish, many retailers are following suit – using printed packaging to convey brand messaging and enhance the customer experience.

With millions of e-commerce packages shipped and received every day, companies are vying for unique packaging that makes their products stand out – and personalized packaging tape is a top contender. Printed tapes provide retailers with the option to make their brand recognizable from the outside of the package, or deliver a message or warning (such as “Keep Refrigerated”) right on the tape used to seal the carton. Customized tape is a much more economical option than printing the substrate of the carton itself, and developing unique packaging is often not feasible or too costly.

Both water-activated and pressure-sensitive packaging tapes can be printed with custom messaging, making it an option for any packaging operation. Whether for aesthetics or practicality, printed packaging tape is a simple way to make your cartons stand out.