With videos being a huge growth area, every business should strongly consider including regular video creation into their online marketing plan. This article gives you concrete tips to start promoting your business and services using YouTube videos.
The familiar YouTube logo and Vimeo name attract attention on the web – in 2010 alone, YouTube reached 2 billion video views per day. Consumers are comfortable clicking their computers, tapping their tablets and swiping their smartphones to access videos that provide meaningful or entertaining information.
So whether you’re involved in B2C or B2B marketing, an audience – or even a community of viewers – likely exists for your online video advertising.
The Advantages
While a blog imparts information, video adds color, movement, sound and immediacy to your message.
If you spend any time on the web, you’ve likely downloaded YouTube or Vimeo videos for professional or personal viewing. If you take a moment to remember the best and worst you saw, how would you draw that distinction? It likely involves criteria like…
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