Many coaching websites go up because the coach feels she “needs” a website. But is that really the case?
Many coaching websites go up because the coach feels she “needs” a website. Because she’s new in business,
for instance, she’s convinced that all new businesses must have a website – and thus, she should have one too.
Of course, there are good reasons to have a website: It can be a fantastic tool for growing your business. BUT approaching the issue of website acquisition with your only purpose being to satisfy the feeling of “I need one” is problematic.
It’s problematic because if you go about getting a website just to have one, you will achieve that goal – you will simply “have” a website – but nothing more. It won’t help you get clients. It won’t help you build passive income. It won’t sell your services.
You’ve seen these kinds of websites. They’re usually 3-5 pages; include a list of services; the coach’s credentials (i.e., coach-training schools, affiliations, etc.); and a photo of the coach.
People rarely even go to these kinds of websites because there isn’t enough motivation to do so. If people do visit them, they don’t stay long because these sites aren’t engaging. And, rarely will people take the initiative to contact you about your services.
Incidentally, your website accomplished its purpose – it’s just there. You “have” one.
If you want to gain clients you need to be more specific as to how your website is going to help you get more clients.
To get more clients you will need to :
- Reach people who want and need your help
- Motivate these people to want to hire you as their coach
- Lead them on with clear action steps to sign up for your services
For example:
Your website can help you reach potential clients by linking it up with other websites so that when people see your link, they will click to your website. Or, in the offline world, if you are networking, your website can be promoted to prospects as a place to get helpful information, including articles.
Your website can help you motivate people to want to hire you as their coach by showing them how you help them achieve their goals, and how you have done the same for others.
Your website can lead people to take action by providing clear to-do actions, such as contacting you via email or telephone, filling out a form or assessment, and signing up for a teleclass or newsletter.
Reach, Motivate, Lead.
The AHA! Moment I want you take away is this …
* You don’t NEED a website for the sake of having one – it won’t help you get clients. Instead you NEED to Reach, Motivate, and Lead prospective clients to your business – and build a website with words, features, and functions to help you do this.
