Your business’ mission when based on impact isn’t just about you. It also includes this critical component.
Is your mission big enough?
The problem with your mission, purpose, even your Why, is that it may still be small, self-focused, and therefore not very useful.
Mission based on the impact that you want to have includes others. An impact focus isn’t just about you, although it includes you. Your desires, longings, and things you find painful and want to change can all make their way into your mission.
What problem would you like to solve with your business?
What contribution can you make?
It’s that combination of what you want and what the world needs that creates the biggest, more powerful missions, and the most impact.
The problem with the world, Is that we draw the circle of our family too small.
~Mother Teresa
Are you drawing the circle of your impact too small?
You can change that.
Look at your business’ mission. Does it include others? How does what you do affect other people, communities, even the world?
Rewrite it so that you have the impact that you, and we, deserve.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
