Reasons for you to Pursue a Lucrative Career in Digital Marketing

Digital marketing is surely garnering all the hype today. The rush for the field is gaining tremendous momentum today and thus, it is the most apt time to build a career in this fast growing industry today. Given below are some of the top reasons which will help a person decide his choice of career in this field.

1. By the year 2016 there will be vacancies for around 1.5 Lakh jobs all around the world in Digital Marketing Space. This includes various job profiles including the technical and analytical; the demand is a rising one which will by far cross the available talent pool. The statistics show that that a large number of brands and agencies don’t advertise for the jobs in this field yet there are over 2000 job offerings for Digital Marketing in Naukri.com.

1. The salary of a digital Marketing professional is also an amazing and interesting figure, which ranges between Rs. 15,000 to Rs. 250,000. There is a huge gap between the demand and supply of such professionals in the market, and thus such amazing salary is offered to them. A fresh graduate can expect a monthly salary of Rs. 15,000 whereas the Head of Digital marketing in a large brand or agency can earn Rs. 2.5 Lakhs in a month easily. This is, however, a rough sketch, where the figures can be as attractive as a whooping amount of Rs. 1 Crore annually at a senior position in companies like LinkedIn, Twitter, Facebook, Google, etc.

1. The astounding statistics also show that the number of internet users, by 2017, will rise up to a soaring 500 million mark, with 80% of the population going online via mobile phones. It just took 10 years for India to move from 10 million internet users to a 100 million, 3 years for that 100 million mark to become 200 million and just 1 year to go from 200 to 300 million. There are over 110 million users of Facebook alone in India. India has already broken the records of the USA to become the 2nd largest smart phone marketing network with over 220 million active smart phone users in 2015. This has already engulfed the number of desktop/laptop users in India.

1. According to the statistics, as provided by GroupM, digital marketing accounts for 12.7% of the advertising tools in India in Jan, 2016 which is higher than the last year’s figures by 9.9%. This clearly indicates that there will be an upsurge of the overall advertisement by Rs. 57,486 Crores, whereas the digital Advertising will see a massive growth of 7300 Crores which is over 1 Billion dollars.

1. The latest study of ASSOCHAM shows that the e-commerce industry in India has a market of 38 billion USD currently in the year 2016, which is an upward growth of about 67% from last year. As per the Morgan Stanley research report, the valuation will raise up to $119 billion and not $102 billion as stated earlier for the year 2016.