You can attract more people to your event by interrupting and engaging your prospects with an event title that has SIZZLE!... that gets their blood moving... that causes them to stop whatever it is they are doing and say "I WANT TO GO TO THIS!"
Irresistible Event Titles
You can attract more people to your event by interrupting and engaging your prospects with an event title that has SIZZLE!… that gets their blood moving… that causes them to stop whatever it is they are doing and say "I WANT TO GO TO THIS!"
Are Your Event Titles Flat?
Ninety-nine percent of event titles today are boooooring and don’t interrupt, engage, or attract any additional registrants. For example: "ABC 10th Annual Conference", "XYZ Training Workshop" and "Introduction to Presentation Skills"
These titles have no substance. No personality. The good news is you can attract significantly more people to your event when you add "stopping value" to your title.
How do You Create "Stopping Power"?
Hit your audience’s HOT BUTTONS. Hot Buttons are words and phrases that describe an issue your prospect may be experiencing –so they have to stop to read more. Identify hot buttons by asking these three questions:
Next, take these answers and begin writing your titles. Write out 20-50 titles for your event before word-smithing or judging any of them. Some of the titles will give you ideas for other titles. Merge some together. Don’t worry about length. Contrary to popular opinion, longer titles that have richer content are better than shorter nondescript titles
Reworked Titles
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.