Digital signage has come of age in some countries and in some it is being introduced with success. Companies selling out screens have all whether models for use on super highways, kiosks, airports, railways, soccer stadiums, the Super Bowl and shopping malls.
Currently, the human eye is capable of processing different images simultaneously. So while a car driver is listening to his audio message on the cell phone, he is keeping an eye on the next signal, watching a digital signagechange multiple images across the street and he also has time to take a quick look at his watch! Phew! This could be too much just about a decade ago. But today the gurus of the latest digital signage industry are angling at introducing applications related to gaming consoles, cell phones with one-touch technology and xbox 360 upgrades. These are just a few of the newest areas where digital signage can be sued effectively. Across techno-savvy Europe and North America, people are visually challenged to growing features available on monitors at home and in public.
Digital signage has come of age in some countries and in some it is being introduced with success. Companies selling out screens have all whether models for use on super highways, kiosks, airports, railways, soccer stadiums, the Super Bowl and shopping malls. Not only advertising companies but even small stores have found multiple applications to target consumers. The latest being touchscreens where consumers can do visual shopping too. It will not be a surprise to have a girl trying out an outfit digitally, comparing notes with her best friend and also having the information recorded online for the next visit to the store! Interactive digital signage is being predicted as the future of this industry. Meanwhile, consumers are being informed on big screens just about anything that they need to know-from blue chips on NASDAQ, who scored the winning soccer goal, the rock concert at the Super Bowl or simple screening of latest fashions.
Using digital signage is quite useful.
It is convenient
It saves space
Content can be exchanged quite easily
It creates more profit than conventional sign boards
It is a complete package with eye catching features and real time information
Narrowcasting, Screen media, Digital media networks, Digital out of home (DOOH), are some of the terms for it. Content play back and its management play a huge role behind the success of this devise. Digital signageinteracts with cell phones also. It can be updated via SMS or through Bluetooth. Today one can simply buy one that is suitable for enhancing business. So, who needs an advertising agency?
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