Plan A 30-Second Video Production

By far the most viewed video products usually have the 'normal' look to them - the action seems to open up spontaneously but as anybody who has ever worked on a paid video project can tell you, it takes great preparation to get the feel of spontaneousness. Experience instructs that nearly all issues found during the conception of video merchandise are stimulated by bad planning-or a total lack of preparing. You've in all probability seen the short videos that cisco.com is using in its campaign to promote the "human network".  In one of the more haunting videos, a child named Myles dances in his kitchen and an older male, likely his large brother, places a camera telephone at Myles and says, "Do something cool". Myles performs some nifty steps as the spot presents people all over the earth watching the 30-second video on their camera phones and computers. Finally we view a kid, nearly the same age as Myles, in a jammed street and he looks up in reverence at the large screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video and what makes it excellent is that everything that goes on in it seems so unscripted but whenever this occurs, you can be certain that good deal of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't seen it yet, just go to www.cisco.com because if you are thinking about  producing your first video production, you can learn a lot from analyzing spots like the Myles video.

If you're serious about making video wares for sale on the Net, one of the easiest things you can do to learn how to design and make good material is to consciously study and take apart your favorite videos. If you have it in your blood to create video products, I'm certain this is something you've already been managing. If you're just started to think about how to make your first product, grow the habit of watching your favourite videos from a different point of view. You're no longer a consumer of video products-now you must view as a producer or broadcaster would view. When something works, always ask yourself why it works and when something collapses, ask yourself why it didn't work.

Before we depart from Myles and his route to Times Square, the first thing you should do is plan a 30-second video production but, approach the job as gravely as if you were doing it for hire. Shoot it with your video camera phone-or with someone else's camera phone if you don't have one-and do it for the purpose of posting it on metacafe.com or any of the other video sharing internet sites but, the essential thing is to get weaving. When you think about how easy it is to get going as a creator and publisher of video products, you can't afford not to take advantage of the force of video to drive traffic to your site or web log. With a little practice you'll soon be selling quality video merchandise on the World Wide Web.