Selling Professional Video Merchandise On The Internet

By far the most viewed video products usually have a natural appearance - everything seems to unfold without fanfare but as anybody who has ever been employed on a paid video project will tell you, it requires great training to produce the feel of spontaneousness. Experience teaches that virtually all problems encountered during the conception of video wares are made by bad planning-or a complete deficiency of preparing. You've probably seen the short videos that cisco.com is utilizing in its campaign to promote the "human network".  In one of the more haunting videos, a kid named Myles dances in his kitchen and an older male, in all probability his big brother, points a camera telephone at Myles and says, "Do something cool". Myles performs some nifty dance steps as the spot presents individuals all over the Earth watching the 30-second video on their camera phones and computers. Finally we view a kid, approximately the same age as Myles, in a jammed street and he looks up in awe at the large screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video and what makes it outstanding is that everything that goes on in it seems so spontaneous but whenever this occurs, you can be sure that good deal of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are considering  producing your first video production, you can learn a lot from analyzing spots like the Myles video.

If you're serious about creating video merchandise for sale on the Internet, one of the easiest things you can do to learn how to design and make good material is to consciously study and take apart your favourite videos. If you have it in your blood to create video merchandise, I'm certain this is something you've already been managing. If you're just started to think about how to produce your first product, grow the habit of watching your preferred videos from a different point of view. You're no longer a consumer of video products-now you must view as a producer or broadcaster would watch. When something works, always ask yourself why it works and when something is a washouts, ask yourself why it didn't work.

Before we leave Myles and his route to Times Square, the first thing you should do is design a 30-second video product but, attack the job as seriously as if you were doing it for hire. Film it with your camera telephone-or with somebody else's camera phone if you don't have one-and do it for the purpose of posting it on Goggle video or any of the other video sharing sites but, the essential thing is to get weaving. When you think about how easy it is to get moving as a creator and publisher of video merchandise, you can't afford not to take advantage of the force of video to force traffic to your web site or web log. With a little practice you'll soon be selling professional video merchandise on the Internet.