UK copywriters need to get creative to win work these days. Here's how to target businesses from different geographical areas.
If a company in Sussex needs a copywriter, the only question that should be asked is: how good is he or she? Anyone doing a Google search for 'freelance copywriter Sussex' is barking up the wrong tree. In this day and age, it doesn't matter where your copywriter is based – it could be Sussex, Sunderland or Sumatra.
In the age of the Internet, everyone is on email, Skype and the phone. We're all in the habit of filesharing on our 22" monitors. With all this going on, freelance copywriters can work with just about anyone in the world.
Assume your website is well-optimised, with good back-end stuff, all you then need is a little work and common sense and you can steal copywriting work from under the noses of Sussex copywriters.
There are two methods. The first one will cost you a few pennies from time to time; the second is almost free. The costly one involves tweaking your Google Adwords account so that it publishes ads relating to 'freelance copywriter Sussex' and 'Sussex copywriters'.
But, for next to nothing, you can write landing pages talking about copywriting and copywriters in Sussex. They key thing to get across is why it's not essential that your copywriter is based in Sussex. You can also explain the good value you offer if you're based in the North and don't have the crippling mortgage of a copywriter in Sussex.
Choose those longtail keywords carefully, according to Google's latest algorithm, and put them into your H1 and H2 headings.
What about keyword density? Speak to ten web developers and they'll all give you a different story. However, aim for about 5% and you'll be fine. Those ten web developers will also give ten different answers if you ask about page length. But be guided by articles sites that ask for 350 to 400 words.
So, you've become a copywriter in Sussex. There's just one task left – you'll need to beef up your backlinks. Construct a few articles and press releases for high-PR articles sites with anchor text that's relevant to your 'Sussex copywriter' page. Then settle back with a cuppa and watch your 'copywriter in Sussex' page climb the North face of Google.
You'll benefit from the fact that Leeds copywriters or a Reading copywriter won't be any better than a copywriter in Sussex. Be honest, Sussex copywriters are unlikely to be asking the £100-an-hour demanded by big-city creatives.
Here's a page using this tactic well – it's about Sussex copywriters. The copywriter is based near Preston. Why not try it for yourself?
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