Tapping Into Readers Emotions to Increase Sales

A major 'tool' use to increase sales online is advertising copy which is used to not only attract but also to persuade. Obviously the role copy plays in online sales strategies is a significant one therefore it is important when writing copy to know how to connect with your readers. Two obstacles any advertising copy will have to contend with online are the distractions the internet offers readers and the skepticism  most people generally possess. This is where targeting the emotional trigger points of your intended audience when writing copy will help to make your efforts more effective!

Here are 5 ways in which using certain emotional triggers will not only get your copy noticed but also make it more persuasive as well!

Attention Getting

Nothing grips a reader faster than 'you' identifying 'their' fears! By directly addressing the problem they have, which you already will know since they did answer your ad, will get their attention! Creating a headline, since this is the first thing they will read, that 'speaks' directly to how the reader feels helps create an instant connection. Oh course getting their attention is one thing, now the challenge is keep people on the page so that they will read further into your advertising copy.

Engages Readers

The more you address their problem/pain and the feelings that are associated with their 'situation' the more deeply engaged they become in what you are presenting them. At this point they are now captivated by what it is you have to say since you are able to relate to them and their problem. The key is writing copy that focuses on the reader and their problem and not you or the solution you have to offer, at least not yet anyway! You want them to see how you are familiar with their feelings which will help build their trust in you.

Offer Relief

Now that some trust has been established and people feel you are familiar with their needs you can 'transition' into your offer of the solution. Presenting 'the' solution to people must be done in a logical fashion while continuing to remind them of the problem/pain they have and how much better their lives would be without it! You are now focusing on their pain and how to relieve it, which for anybody would be a euphoric feeling! This approach serves to keep them engaged in the content in front of them since it offers 'their' solution! Sales strategies like this take more patience but are definitely more effective in terms of marketing effectiveness!

Alleviate Fear

Here is where you address their skepticism/doubts/fears by offering reassurance in the form of 'proof' whether it is testimonies or research results. People by and large need proof that any new 'step' they are about to take will give them the results they seek and of course your advertising copy will present this!

'Snap Your Fingers'

In a way you have 'entranced' readers with your ability to relate to their situation, offering them a solution along with proof it will work! Now you awaken your reader out of their 'hypnotic trance' and make them aware that NOW is the time to take action since the solution to their problems exists and awaits them! By making them aware that their situation can be resolved by taking the recommended action suggested by your advertising copy sets the stage for them to make the purchase!

In order to increase sales online any advertising copy used must be able to not only attract but also persuade people to take the action recommended. Writing copy that is effective at achieving both these goals is at the core of most successful online sales strategies. The key is to gain the attention of readers by 'sparking' an instant connection with them and then engage them long enough to deliver your entire message. This is where the suggested use of targeting emotional triggers when writing copy comes into play! Connecting on an emotional level with people lessens their resistance to the advertising copy they are viewing allowing you the time to deliver your entire message! Since they feel you can truly relate to their situation, they are more willing to hear your suggestion and/or solution!