The metal shutters have been down on the UK copywriting market for a few years now. Yet, with just a little work and imagination, copywriters can easily find new markets.
UK copywriters have felt the wolf breathing hard on their front doors for a few years now. If you're a UK copywriter who's stuck rigidly to the same promotional strategies, it might be high time you considered a Plan B.
Plan A was simple enough. It was just a few years ago that copywriters could pay a few hundred pounds a month to Google Adwords and be assured of a good return. Your phone would ring every day and your inbox would be constantly full of fresh enquiries. It was copywriting heaven.
But then came 2008 and the worst recession for 70 years. The tap was well and truly turned off and the UK economy went into a tailspin. These days, Adwords subscribers can go weeks without sniffing a new lead.
The UK has tumbled back into recession. The market is stagnant and the metal shutters are well and truly down on the High Street of British industry.
UK copywriters have also been knocked back by Indian word farms. The boys from Bombay have changed the copywriting game by churning out £2-a-page web content. Thanks to their efforts, all businesses think they can buy quality web copy for about a fiver a page.
Yes, it's time for Plan B. Most UK copywriters like to advertise on their websites to their immediate vicinity. That means teaming 'copywriter' words with local-geography keywords. That's perfectly fine, but what's stopping you rolling out that idea to other places?
For example, you might want to find copywriting work in Basel, Switzerland. It's a fairly simple process to amend your Adwords page to include ads for 'copywriter Basel' or 'Basel copywriters'. You can do this for any city or country.
That's the method that will cost money. But for almost nothing, you can achieve the same effect.
Just create a customised landing page for your website based around 'copywriter Basel' or 'Basel copywriters'. It's easy – match up those copywriting words with Basel-based words and you get a longtail wonderpage that's worth its weight in gold.
If you want to be smart, try choosing cities where your main competitors are based and you'll whip the work from under their noses.
Add to this a few backlinks on high-PR article sites, taking care to use relevant anchor text, and you have a winning strategy. All its cost you is time.
It's a strategy that works for me. I'm a UK copywriter with clients in Basel. I never need to visit them (although feel free to invite me).
It works out OK for Basel businesses, too. They team up with the most suitable copywriter, not just a copywriter in Basel.
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
Mastering the Craft of Copywriting in Aberdeen
In the competitive landscape of UK copywriting, adaptability and strategic positioning are key to thriving. Despite economic downturns and market saturation, there's a silver lining for those ready to leverage technology and SEO savvy to reach clients far and wide, including in Aberdeen. This guide will help you navigate the challenges and seize opportunities to stand out as a top-tier copywriter, regardless of your location.
Navigating the Competitive Landscape of Harrogate Copywriting
In the evolving digital marketplace, Harrogate copywriters face a challenging environment. Yet, with strategic planning and digital savvy, they can secure a thriving career by connecting with clients globally. This article delves into the tactics that can help copywriters in Harrogate, or anywhere else, stand out in a crowded field and attract the business they need to succeed.
