UK copywriters have to be a bit creative in finding work these days. Here's how to market yourself outside your home area.
Freelance copywriters sometimes have a struggle to stop the wolf battering down the front door.
But if you've got a well-performing website that's nicely optimised, there's no reason why you shouldn't be able to attract clients from all over the world. This isn't 1983 and, just because they're based in Bristol, doesn't mean that businesses have to opt for a Bristol copywriter.
In the age of the Internet, with a website optimised to the gills, with decent 'back-end' stuff from your web designer, you can even outperform Bristol copywriters by targeting their big-city niche market.
Just ensure you've got all your keywords in a row in all the right densities (according to Google's Algorithm of the Month). Last time I looked, you'll want your top keywords in your H1 line (the page headline) and the H2 lines (otherwise knows as subheadings).
Here's where you can score over those Bristol copywriters. Prepare a website page all about Bristol copywriters and copywriting, sprinkle liberally with 'Bristol copywriter' keywords, and Robert's your dad's brother.
Aim for a keyword density of about 5%. So, in a 300-word page about Bristol copywriters, you'd be using those words 15 times. A word count of 200-300 words should be just fine and dandy, too. 'Longtail' keywords should do the trick - you know, geographical ones targeting Bristol.
The next step is to chuck in a few backlinks, in the form of high-PR websites that link through to your landing page, and sit back and wait for your site to climb the North face of Google.
Of course, there's no intrinsic reason why copywriters in Bristol should be any better than copywriters in Manchester, Birmingham or Leeds. You could argue that the truly creative 20-something copywriter would be more likely to hang out in London, but, creativity aside, some of those 20-somethings can barely string a sentence together these days.
No, your experienced copywriters are much more likely to have moved out into the shires. Living costs are less expensive out there, which means that copywriting fees will be, too.
Bristol businesses might contact you in the mistaken belief you're in Bristol but, let's be honest, how often do copywriters in Bristol meet their clients anyway? It's getting rarer. By the time you've dazzled the client with your sales pitch, they'll have long forgotten that you're in Edinburgh or Bristol.
Here's an example of a page that uses this tactic to good effect - a page all about Bristol copywriters, yet the copywriter is based near Manchester. Why not try it for yourself?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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