Life has been getting increasingly tough for UK copywriters. But with a little inventiveness, freelance copywriters can win work from anywhere on the planet.
Life was once much easier for freelance copywriters. I’m thinking around 2006, 2007. Since then, the financial world has imploded and we’ve endured the worst downturn that anyone can remember. Keeping the wolf from slavering outside the door has been a full-time job.
But let’s try to remember those good old days for a second. Perhaps your website was on page one of Google organically. If not, you could always buy your way there through Google Adwords. It seemed that the phone never stopped and the emails just kept on piling up. Perhaps you were even turning down work? These days, it’s all different. Out on those mean streets are a whole army of wannabe copywriters intent on taking food out of your own kids’ mouths and a new breed of customer looking for web content as cheaply as they can get it.
It’s time to strike back. But the ball’s in your court – as a freelance copywriter, you can work with anyone, anywhere, using Skype and email.
Imagine you want to target businesses in Gloucestershire. How likely is it that companies in Cheltenham or Gloucester will want to work with copywriters just because they happen to be located nearby? Not really very likely at all. They want the best copywriter for the job.
Armed with this knowledge, you can pinch work from under your rivals’ noses. Now you can do that for next to no outlay.
For a small charge-per-click, simply alter your Adwords account so that searches for geographical terms like 'copywriter Gloucestershire’ or 'copywriter Cheltenham' go through to your site.
That’s easy, although you’ll pay a few pence for each direct hit. So how do you achieve the same result for nothing? Simply write a landing page for your website discussing copywriting and copywriters in Gloucestershire. Tell Gloucestershire businesses all about the benefits of working with your copywriting services remotely. Perhaps you’re in a cheaper area of the country – tell them you’re more affordable because you don’t have to pay a massive Cotswolds mortgage.
Get your SEO right – this means inserting longtail geographical keywords based around copywriters in Gloucestershire. Place them in your H1 and H2 headings and aim for keyword density of about 5% on a 350-word page. About 20 of your words should be keywords.
Finally, get some good backlinks. Compile a few articles about copywriters in Gloucestershire and get them published on articles websites like this one. Press releases are also a good route to go down. Ensure your anchor text is relevant to your 'copywriter Gloucestershire' pages. Then relax and smile as your landing page leaps up the Google waterfall.
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