One Reason Why This Gym is So Successful

I really miss my gym and all the fit, muscular people that I see there.

What’s the gym I go to, you wonder?

One of the most convenient gyms around.

Planet Fitness.

It’s inexpensive, it’s relatively close to my house, my friend recommended it. They’re simply one of the best gyms around.

My first day of exercising there was not that bad of an experience. Partially it’s because I’ve had a weight training class back in high school, but it’s something about the brand that makes me feel comfortable.

The company’s slogan is written everywhere.

“The Judgement Free Zone.”

That saying is referring to a typical fear that beginners face when they first start working out in the gym. The fear of being judged. With hardcore weightlifters everywhere, gyms can be intimidating to beginners, especially if they’re not as toned, and they’re working out alone. Nothing else is going on inside their head except the fact that they want to leave.

But Planet Fitness is completely aware of that fear. So they built their brand around making everyone in the gym feel safe and comfortable, beginner or veteran.

I remember on my first day. I was exercising, I saw their mission statement. After I read it, I had no feelings of doubt nor fear. I chose the right gym.

And this can be a great marketing lesson for your business.

Knowing the fears of your customers. Whether it has to do with the problems they’re facing, or when it comes to buying new products or services.

And as long as you address the fears of your customer, then they should have no hesitation to buy what you sell them.